Shock news! Nikon buys cine camera specialist RED
In a move that no one could have predicted, Nikon has just bought American cinema specialist RED.
The move will immediately propel Nikon into the growing cine camera world, putting it up against Canon, which has seen great success with its Cinema EOS line.
RED will become a wholly-owned subsidiary of Nikon Corporation. The California-based company was founded in 2005 by entrepreneur James Jannard who had previously made his fortune with the Oakley sunglasses brand.
In a press statement, Nikon said: “Nikon will leverage this acquisition to expand the fast-growing professional digital cinema camera market, building on both companies’ business…Continue Reading