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Many fashion brands have printed ads that had been provocative and horny to attract clients’ consideration. British high fashion model, Jimmy Choo, was blamed for having sexism in its advert which featured a female British mannequin carrying the model’s boots. In this two-minute ad, males whistle at a mannequin, strolling on the street with red, sleeveless mini dress. This advert gained much backlash and criticism by the viewers, because it was seen as promoting sexual harassment and other misconduct. Many people showed their dismay by way of social media posts, leading Jimmy Choo to drag down the advert from social media platforms.